Privacy Policy

This Privacy Policy sets out how IFE Forklifts (“IFE Forklifts”, “we”, “us” or “our”) collects, holds, uses, discloses and manages your personal information.

If, while using the IFE Forklifts website or our services, you provide personal information to a third-party website or service, that third party’s privacy policy will apply to its handling of your information.

By accessing our website, submitting an enquiry or credit application, or otherwise engaging with IFE Forklifts, you acknowledge that your personal information may be collected, used and disclosed as described in this Privacy Policy.

How does IFE Forklifts protect my privacy?

IFE Forklifts respects the importance of your privacy and is committed to handling personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

We take reasonable steps to ensure that personal information is handled securely, transparently and only for legitimate business purposes.

What personal information does IFE Forklifts collect?

The personal information we collect will depend on your dealings with us and may include:

your name, date of birth, job title and company name;
your email address, telephone number, residential address, postal address and other contact details;
business information, including your ABN, ACN, business structure, industry and trading history;
details about company directors, proprietors, guarantors and authorised representatives;
information about the forklifts, equipment, parts or services you require;
details about your equipment and operating requirements;
information provided when requesting a quote, arranging a hire or making a service booking;
equipment ownership, service, repair and maintenance records;
delivery, collection and worksite information;
financial information, including bank, payment, billing and credit account details;
information supplied in a credit application or personal guarantee;
information obtained from trade references, credit providers or credit-reporting bodies;
transaction, invoice and payment history;
records and content of communications between you and IFE Forklifts;
marketing and communication preferences;
information provided through surveys, promotions, testimonials or customer feedback;
information about how you access and use our website, including your IP address, browser, device and website activity;
information contained in job applications if you apply for employment with us; and
any other personal information you choose to provide.

Documents provided in hard copy may be scanned and stored electronically.

We do not generally seek to collect sensitive information, such as information about your health, racial or ethnic origin, political opinions, religious beliefs or criminal record. We may collect sensitive information where it is reasonably necessary for our activities and you have provided your consent, or where collection is otherwise permitted or required by law.

How does IFE Forklifts collect personal information?

IFE Forklifts may collect personal information:

directly from you when you contact us in person, by telephone, by email or through our website;
when you submit an enquiry or request a quote;
when you purchase, hire, lease or rent equipment from us;
when you book equipment servicing, maintenance or repairs;
when you order spare parts, batteries, attachments or other equipment;
when you apply for a credit account or provide a personal guarantee;
when you subscribe to marketing communications or updates;
when you participate in a survey, promotion or competition;
when you communicate with us through social media;
when you apply for employment with us;
through cookies and similar technologies used on our website;
from trade references, credit providers and credit-reporting bodies;
from related businesses, including Pride Forklifts, where appropriate;
from equipment manufacturers, suppliers and service partners;
from contractors and third-party service providers that assist us in operating our business;
from publicly available sources; and
from another person or organisation where you have consented to the disclosure or where it is otherwise permitted by law.

Where practical, we will collect personal information directly from you.

If you provide personal information about another person, such as a director, guarantor, employee or trade reference, you must ensure that you are authorised to provide that information and that the person is aware of the matters outlined in this Privacy Policy.

How does IFE Forklifts use my personal information?

We may use your personal information for the purpose for which it was collected, for related purposes you would reasonably expect, for purposes you have consented to, or as otherwise permitted by law.

These purposes may include:

responding to enquiries and quote requests;
recommending equipment, hire arrangements or services suited to your requirements;
arranging equipment inspections, demonstrations, deliveries and collections;
processing sales, hire, lease and rental agreements;
providing forklift servicing, repairs, maintenance, parts and fleet-management services;
administering warranties and customer support;
processing orders, payments, invoices and other transactions;
assessing credit applications and managing commercial credit accounts;
obtaining and verifying trade references;
conducting credit checks where permitted and consented to;
managing overdue accounts and recovering amounts owed to us;
maintaining customer, supplier, equipment and service records;
administering our contractual relationships;
communicating with you about products, services, promotions and special offers;
personalising and improving your experience on our website;
analysing website traffic, customer activity and marketing performance;
conducting customer research, surveys and service reviews;
improving our products, services, website and business processes;
managing complaints and resolving disputes;
training staff and conducting quality assurance;
protecting our systems and detecting fraudulent or unlawful activity;
assessing employment applications; and
complying with our legal and regulatory obligations.

Credit information

When you apply for commercial credit, IFE Forklifts may collect information needed to assess and administer your application. This may include:

identification and contact information;
details about your business and its directors or proprietors;
the amount of credit requested;
banking and payment information;
trade references;
information about existing credit arrangements;
personal guarantee information;
payment defaults and overdue accounts; and
information obtained from credit providers or credit-reporting bodies where permitted by law.

We may use this information to:

verify your identity and business details;
assess your creditworthiness;
decide whether to approve, decline or vary a credit account;
determine appropriate credit limits and trading terms;
administer and review your account;
collect overdue payments;
manage guarantees; and
meet our legal and risk-management obligations.

With your consent and where permitted by law, we may exchange relevant information with trade references, other credit providers, debt-collection providers and credit-reporting bodies.

The specific consents and authorisations applicable to an application may also be set out in the relevant credit application or guarantee documentation.

Direct marketing

IFE Forklifts may use your contact details to provide information about products, hire options, servicing, parts, promotions or offers that may be relevant to you.

Where required, we will obtain your consent before sending direct marketing communications. You can opt out at any time by:

using the unsubscribe facility included in the communication;
contacting us using the details at the end of this Privacy Policy; or
asking a member of our team to update your communication preferences.

We will process opt-out requests within a reasonable period.

How is my personal information shared?

IFE Forklifts may disclose personal information to:

our employees and authorised representatives;
related businesses, including Pride Forklifts, where necessary to respond to your enquiry or provide the requested products or services;
equipment manufacturers, distributors and suppliers;
delivery, transport and logistics providers;
service technicians, contractors and other operational partners;
banks, payment-processing providers and finance providers;
trade references, credit providers and credit-reporting bodies;
debt-collection agencies and legal service providers;
information technology, website-hosting and data-storage providers;
marketing, advertising, analytics and market-research providers;
professional advisers, including accountants, lawyers and auditors;
insurers and insurance advisers;
organisations involved in a proposed or completed sale, transfer or restructure of our business or assets;
government agencies, courts, regulators, law-enforcement bodies or other parties where required or authorised by law; and
any other person or organisation to whom you ask or authorise us to disclose your information.

When we provide information to a third party at your request, that third party will handle your information in accordance with its own privacy policy.

We do not sell your personal information.

How do I keep my personal information up to date?

IFE Forklifts takes reasonable steps to ensure that the personal information it holds is accurate, complete and up to date.

Please contact us if your details change or if you believe that the information we hold about you is inaccurate. We may take reasonable steps to verify requested changes.

We may securely destroy or de-identify personal information when it is no longer required for a legal or legitimate business purpose.

How can I access or correct my personal information?

You may request access to the personal information IFE Forklifts holds about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, please contact us using the details below and provide enough information for us to identify you and locate the relevant records. We may need to verify your identity before releasing or changing any information.

We will respond within a reasonable period. We generally do not charge for making an access request, although we may charge a reasonable fee for the administrative cost of providing access where permitted by law. We will inform you of any proposed fee in advance.

In some circumstances, we may be permitted to refuse access or correction. If this occurs, we will generally provide written reasons, unless it would be unreasonable or unlawful to do so.

How is my personal information protected?

IFE Forklifts takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Personal information may be stored in hard-copy documents or electronically within our systems or those of our service providers. Our security measures may include access controls, password protection, secure storage, system monitoring and staff procedures.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee the absolute security of information transmitted over the internet.

Is my personal information disclosed outside Australia?

Some of the technology, website-hosting, data-storage, analytics, marketing or other service providers used by IFE Forklifts may operate or store information outside Australia.

Where personal information is disclosed overseas, we will take reasonable steps to ensure it is handled in accordance with applicable Australian privacy requirements.

The countries in which overseas recipients may be located can vary depending on the service providers used by IFE Forklifts. You may contact us for further information about overseas disclosures relevant to your personal information.

Can I deal with IFE Forklifts anonymously?

Where practical, you may interact with IFE Forklifts anonymously or using a pseudonym.

However, we may need to know your identity to provide a quote, establish a credit account, enter into a hire agreement, deliver or collect equipment, provide servicing or repairs, respond properly to an enquiry, or comply with legal requirements.

What happens if I do not provide my personal information?

You are not required to provide personal information to us. However, if you choose not to provide information that we reasonably require, we may be unable to:

respond to your enquiry;
provide an accurate quote;
supply, hire or deliver equipment;
provide servicing, repairs or parts;
establish or administer a credit account; or
provide other requested products or services.

How does IFE Forklifts record website activity?

When you visit the IFE Forklifts website, we or our service providers may collect information including:

your IP address;
the date and time of your visit;
the website or source that referred you to us;
your browser, operating system and device type;
your approximate location;
the pages, products and content you view;
files you access or download;
links or buttons you select; and
enquiries, credit applications or other actions completed through the website.

We may combine this information with other information we hold to understand how our website is used, improve our services, measure advertising performance and present more relevant marketing.

Cookies and similar technologies

IFE Forklifts and its service providers may use cookies, pixels, tags and similar technologies.

A cookie is a small data file placed on your device when you visit a website. Cookies may be temporary session cookies or remain on your device for a specified period.

We may use these technologies to:

enable the website to function properly;
remember your preferences;
maintain website security;
understand how visitors use the website;
measure enquiries and advertising performance;
improve website content and functionality; and
provide or measure relevant advertising.

Third-party advertising and analytics providers may also use cookies or similar technologies in accordance with their own privacy policies.

You can adjust your browser settings to block or delete cookies. Disabling cookies may affect the operation of certain website features.

Third-party websites

Our website may contain links to websites operated by manufacturers, finance providers, social-media platforms or other third parties.

IFE Forklifts is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the applicable privacy policy before providing personal information to a third party.

How can I make a privacy complaint?

If you have a question, concern or complaint about how IFE Forklifts has handled your personal information, please contact us:

IFE Forklifts
Street address: 3/58 Stennett Road, Ingleburn NSW 2565
Postal address: PO Box 781, Ingleburn NSW 1890
Phone: 1300 138 620
Email: service@ifeforklifts.com.au

Please include sufficient information for us to understand and investigate your concern. We will acknowledge and investigate privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

Does this Privacy Policy change?

We may update this Privacy Policy occasionally to reflect changes to our business, website, service providers or legal obligations.

The current version will be published on our website and will take effect from the date shown below.

Version 1.0 – July 2026